Articles Tagged ‘Real Beauty’

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Advertising gets no respect

Anyone who still sees marketing as just an expense is not following the plot, says publisher Mary Maddever.

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But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).

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Giving charities more than the CSR scraps

Marketers need to form real partnerships with charities, says Taslim Somani, VP at Toronto shop Stephen Thomas.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Dove’s placebo effect

The Unilever brand’s latest viral video attempts to prove beauty woes are a state of mind.