Articles Tagged ‘Real Canadian Superstore’

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Superstore re-purposes flyers for an emotional message

The grocer’s new campaign takes visual cues from the tactical format, transforming them into a more resonant way to save money.

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Real Canadian Superstore redefines what makes Canadian cuisine

To make sure everyone is welcomed in its aisles, 123w’s first campaign for the grocer wants to ensure Canada’s diversity is reflected in the food we eat.

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Real Canadian Superstore gets real with dads

The Loblaw banner built off its “Shop Like a Mother” brand platform to show how dads were “kicking up” Father’s Day at home.

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Real Canadian Superstore reestablishes its roots

Loblaw continues putting weight behind its discount banners, this time focusing on Western Canada.

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Big Brothers Big Sisters’ multicultural tie-in

The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.