Articles Tagged ‘red urban’

Dove Photoshop Action Image

The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

Mobile Showroom Sept7

AToMiC Awards: Car brands tune up test drives

Audi and Volkswagen offer virtual driving experiences to drive consumers to their showrooms.

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Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.

Ikea

AToMiC Awards finalists revealed

Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.

Ikea

Canada picks up 30 shortlist mentions

Today’s Media, Mobile, Press and Outdoor shortlist mentions bring Canada’s chances at Lions to 33 in total.

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AtoMiC Tech: the new ad creative superstar

From Volkswagen’s AR to History Channel’s interactive documentary, the future of technology is now. Here are some best-in-class examples from the past year.

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Alexander Keith’s launches a cider

The new product is the first non-beer for the Labatt brand, and is being promoted with a multi-platform campaign in Ontario.

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Rolling Rock keeps it simple

The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.

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Rolling Rock makes life easier

The Labatt brand’s first Canadian campaign aims to “uncomplicate” things for its target market.

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Breaking through

Newcomers Red Urban and Dare both crack the Creative Report Card’s top 20, while Saatchi & Saatchi and JWT make big gains.

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Volkswagen augments OOH reality

The automotive brand celebrates the Canadian launch of the 2012 Beetle with billboards brought to life via AR.

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VW drives courage

Volkswagen helps you mull over life-changing events.

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Volkswagen polls the people to create new ad

The carco is encouraging VW fans over Facebook to become involved in the creative and production process of the third TV ad in its “Drive Until…” campaign.