Articles Tagged ‘Reese’


Reese’s drives brand love without showing a single Peanut Butter Cup

The Hershey brand wants to stay at the forefront of category growth by focusing on the kind of shared experiences that drive affinity.

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Did the Reese Society reach cult-like status?

The brand was so pleased with the program’s results that it erected a fan-created oil painting of its cups on a billboard to say thanks.


Do not join Reese’s secret society

The Hershey brand uses exclusivity and intrigue to draw in consumers who are buying primarily from well-loved confectionery brands.

Jackson Hitchon Strat Mag MOY

2019 MOY: Jackson Hitchon sweetens Hershey

The confectionery brand’s marketer shows that boldness is for the brave in wild and wacky consumer-centric campaigns.