Articles Tagged ‘Rethink Breast Cancer’

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Rethink Breast Cancer goes kid-friendly

An animated series, which uses the voices of children, tackles challenging conversations around cancer.

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Rethink Breast Cancer modernizes its message

The non-profit uses its penchant for hunks and babes to reflect the complexities of breast health.

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Swiping right for breast cancer awareness

Rethink Breast Cancer takes its hunks to Tinder as part of its continuing digital play.

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Up to the minute: Time for Client of the Year

Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.

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Rethinking risk

Rethink Breast Cancer’s new documentary reveals what it means to be high risk for the disease.

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Rethinking outreach

Rethink Breast Cancer takes inspiration from Vogue for its latest branded content push.

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Cause marketing to the extreme

The desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.

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Mobile: who’s doing it best

Industry experts weigh in on their favourite mobile-related executions, apps or campaigns of the past year.

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Made you laugh

We asked a couple of industry insiders, known for their funny bones, to weigh in on a few of the funniest commercials of the past year.

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Rethink Breast Cancer wins at TED

The “Your Man Reminder” campaign and app, created by John St., are named one of the world’s top Ads Worth Spreading.

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Rethink creates awareness with hunks

The charity launched an app that has near-naked men reminding women to touch, look and check their breasts.