Articles Tagged ‘Rethink Canada’

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IKEA dances its way into bed

This year’s “Sleep Event” campaign aims to offer solutions to people who have been having more trouble getting some rest lately.

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Rethink makes rolling papers that double as straws for Truss

The Molson-Hexo joint venture takes a masterbrand approach to introducing a “trusted” family of cannabis-infused drinks.

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Kraft Heinz brings Mayochup north

The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.

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Rethink partner Dre Labre leaves the agency

No replacement is on the way yet, as three CDs remain in Toronto.

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Up to the Minute: Vibrant goes stateside

Plus: Rethink and Leo nab agency of the year honours and more news you may have missed.

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AToMiC Awards: Power to the people

CSR is today’s norm. but helping consumers enact social change takes it up a notch.

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AToMiC Awards: Participation is king

When a campaign is dependent on people’s involvement, brands better be sure they’re along for the ride. These examples proved hard to resist.