Articles Tagged ‘Rock-it Promotions’

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RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.

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Walter proves its quality by focusing on the Caesar haters

The brand’s largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that’s okay.

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General Mills brings back its colour-changing spoons

From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.

General Mills Canada-Cheerios Changes Iconic O-s into Happy Hear

Cheerios switches out its O’s for hearts

The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.

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Up to the Minute: Couche-Tard sweetens Carrefour bid

Plus, LP/AD picks up a new rugby client and Shine acquires Rock-It’s influencer agency.

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.

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Inside Fjallraven’s Canadian expansion

The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.

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Up to the Minute: Sid Lee names U.S. CEO

Plus, The One Club opens Toronto chapter and Rock-it Promotions wins L.L. Bean.

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Up to the Minute: Citizens and Collaborators names managing director

Plus, Tux names chief of client partnerships and Ogilvy hires creative team in Montreal.

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Up to the Minute: Tam-Tam\TBWA makes three hires

Plus, CloudRaker rebrands with new retail focus and Vibrant adds directors in Montreal and Toronto.

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Up to the Minute: BEworks expands to New York

Plus, MLS becomes public relations AOR for Scientus Pharma and Republic adds an account manager.

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L’Oreal Paris picks Rock-it

The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.

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Consonant asks if your skin feels like concrete

The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.

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Rock-It picks up several assignments

The PR shop makes eight hires on top of new work with Yorkville Village, Simply Protein and The United Way.

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Up to the Minute: Burton Snowboards picks a PR shop

Plus, a former Molson Coors marketer heads to Halifax and more news you may have missed.