Articles Tagged ‘Rock-it Promotions’
McCormick and General Mills team up to tempt spice seekers
Frank’s RedHot Pizza Pops combines two brands to test how the partnership could expand its target of young men.
RBC engages young fans with a music manifesto
H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.
Walter proves its quality by focusing on the Caesar haters
The brand’s largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that’s okay.
General Mills brings back its colour-changing spoons
From Shopper Marketing Report: The classic giveaway is part of a strategy to use promo spend to maximize fun, as well as value.
Cheerios switches out its O’s for hearts
The brand is also partnering with Fitbit to solidify its position as a heart-healthy choice in a category returning to growth.
Up to the Minute: Couche-Tard sweetens Carrefour bid
Plus, LP/AD picks up a new rugby client and Shine acquires Rock-It’s influencer agency.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.
Inside Fjallraven’s Canadian expansion
The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.
Up to the Minute: Sid Lee names U.S. CEO
Plus, The One Club opens Toronto chapter and Rock-it Promotions wins L.L. Bean.
Up to the Minute: Citizens and Collaborators names managing director
Plus, Tux names chief of client partnerships and Ogilvy hires creative team in Montreal.
Up to the Minute: Tam-Tam\TBWA makes three hires
Plus, CloudRaker rebrands with new retail focus and Vibrant adds directors in Montreal and Toronto.
Up to the Minute: BEworks expands to New York
Plus, MLS becomes public relations AOR for Scientus Pharma and Republic adds an account manager.
L’Oreal Paris picks Rock-it
The Toronto agency will handle PR for the beauty brand in Canada as its new AOR.
Consonant asks if your skin feels like concrete
The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.
Rock-It picks up several assignments
The PR shop makes eight hires on top of new work with Yorkville Village, Simply Protein and The United Way.
