Articles Tagged ‘Rogers Communications’

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Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

corner-office

Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

Fido

Fido’s generous birthday

The telco brand centres its 20th anniversary on gifting urban millennials and longtime customers.

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Creating for the next generation

Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.

Shoppers Drug Mart names new SVP marketing

Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.

TheAmericans2

The battle’s on, everywhere

To win in digital, media cos have been busy beefing up catch-up services and launching original online content.