Articles Tagged ‘Rogers Media’

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What’s working, what’s gone, what’s next

How are networks faring, and what do they have in store for mid-season?

Primetime faceoff: CBC 2.0

Can a new programming strategy revitalize the pubcaster amidst its budget cuts and NHL loss?

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The Canadian Olympic Committee launches its biggest-ever campaign

Derek Kent, CMO at the organization, talks about the #Wearewinter campaign, and its first-ever social media partnership.

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Mid-season TV check-up

With new programs hitting screens, new regulations set to hit cable bundles and specialty audiences to attract (and keep), here’s the lowdown on all the latest from TV land.

Yonge and Dundas Tower

Specialty TV’s survival plan

As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.

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The hits keep on coming

Radio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?

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Best Buy launches a magazine

The tech company will launch a six-times-a-year tech and lifestyle publication in partnership with Rogers Media, distributing 300,000 print versions across its network of stores.

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AToMic Awards: Viewers live out their reality dreams

The CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.

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Tribal DDB and McDonald’s win AToMiC Grand Prix

The Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.