Articles Tagged ‘Rogers’

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What happens when tourism investment looks inward

Waterloo hatched a new strategy to lure locals to attractions in their own backyard.

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Rogers integrates creative and media work with WPP

The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.

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Corner Office Shifts: Sephora appoints new GM amid North American expansion

Plus, Rogers get a new a lead on communications and CSR.

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Rogers goes hands on with its future

The telco’s new flagship store attempts to break down adoption barriers and help consumers understand tech like 5G and IoT.

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Why Rogers launched a second 5G hub

Exploring IoT use cases at Communitech is part of a goal to create an ecosystem where the technology can be utilized.

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Rogers, L’Oreal and Princess Margaret name new marketing heads

Three top organizations in their fields have recently named new leadership.

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What new products are exciting consumers?

The 2019 Product of the Year winners represent what Canadians deem to be the most innovative and appealing.

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Strategy’s most read of 2018: Brands

As the year winds down, read about the campaigns that got the most attention from readers in 2018.

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Rogers extends relationship with Omnicom

DDB and Critical Mass have been tapped to handle assignments for the telco.

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Rogers invites customers to take control of their entertainment

The launch campaign for the telco’s IPTV service features a series of commanding characters from popular shows.

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Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

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Rogers launches new company-wide brand platform

Covering all lines of business, “Make More Possible” brings the company down-to-earth and speaks to a wide range of Canadian aspirations.

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Rogers and Mojio partner on connected car service

Smart Drive will allow customers to bring connected capabilities and diagnostics to almost any vehicle.

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Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.