Articles Tagged ‘Rogers’

pexels-juan-pablo-serrano-arenas-1549528

In Brief: Loblaw scrapping single-use plastic bags

Plus: Scotiabank freezes its Hockey Canada sponsorship and the Rogers-Shaw merger hits another bump.

Screen Shot 2022-05-09 at 10.40.33 AM

TSC gets with the times

Today’s Shopping Choice adopted seven social and eco values that will dictate everything that appears on its channels.

Outside-Building-Logo-1-1024x720

Theo to be dissolved as Rogers moves creative to Sid Lee

The bespoke WPP agency will be no more, though Taxi will continue working on Fido.

OCS-know-a-guy

Most-read of 2021: Campaigns

Our readers were really interested in the first campaign from the OCS, as well as efforts from Tims, Canadian Tire, Rogers and Telus.

shutterstock_251509303

Corner Office Shifts: Empire begins leadership transition

Plus, Transat names a new brand lead and the latest from Rogers’ dueling boardrooms.

Christine Clark

In Brief: Thinkingbox names managing partner

Plus, Huge creates a scholarship with George Brown and the Competition Bureau seeks info on the Rogers-Shaw deal.

Farmer

Rogers creates a new platform for its community impact programs

The telco adopts a new strategy to talking about CSR, focused on peoples’ desire to meet their potential.

Rogers-Ignite

Rogers Ignite cuts through the streaming maze

The telco positions SmartStream as the hero that lets you spend more time watching shows than finding them.

Outside-Building-Logo-1-1024x720

Rogers to acquire Shaw

If the deal is approved, it would provide Rogers with the scale to accelerate the delivery of its nation-wide 5G network.

Shay Lia_FIDO

Fido gives diverse musicians a louder voice ahead of the Grammys

The telco’s latest community-focused initiative includes a web series with BIPOC and LGBTQ2S+ artist interviews and performances.

Rogers-ad1

Rogers makes reliable internet a lockdown stress reliever

As speed becomes less of a differentiator, the telco’s latest Ignite campaign instead aims to give customers the confidence that it’ll work.

bhla-launch-photo_team_2000

Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

clay-banks-XvS-uKUoUao-unsplash

Do disabled consumers get worse customer service?

A CRTC secret shopper program for telcos shows satisfaction was high overall, but revealed some troubling disparities.

Screen Shot 2020-07-14 at 10.01.56 AM

Chatr discovers consumers want control, not just cost-certainty

The insight led to a new platform that takes the Rogers-owned brand in a new direction.

Screen Shot 2020-07-06 at 6.13.35 PM

What happens when tourism investment looks inward

Waterloo hatched a new strategy to lure locals to attractions in their own backyard.