Articles Tagged ‘Rogers’

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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Livia Zufferli to depart Target

The retailer’s VP of marketing is headed to Rogers later this month as an SVP.

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Coffee Crisp’s survival guide

Strategy looks back at how the chocolate bar fought fierce competition to become a Canadian icon in 75 short years.

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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Also trending: Absolut and Netflix get in with Canadians

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Throwback Thursday: strategy in 2005

For our 25th anniversary, we’re travelling through time. In ’05, mobile was a big (and we mean big) deal.

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Aimia names new CMO

The loyalty program brings in former Rogers EVP/CMO John Boynton to lead all marketing.

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MasterCard courts startups

The brand hopes to start a retail revolution in its quest to be thought of as not only a credit card co but also a tech giant.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

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Getting serious about killer content

We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it’s more vital than ever.

The fight for Fall TV

Compare and contrast the battle plans from each of the major networks as we head into the new fall season.

Primetime faceoff: Rogers’ mass appeal play

The telco is chasing the widest audience possible, with live TV, hockey and nothing “too racy” in its bid for nighttime supremacy.

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Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

The analytics dilemma

Has Canada come any closer to a cross-platform measurement solution? Sadly, it’s mostly still a pipe dream.