Articles Tagged ‘Rogers’

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

GRAHAM TROJANONE

TrojanOne hires Graham Lee

The former founding partner of Grip joins the Toronto agency as CCO.

Copied from Media in Canada - sickkids real life heroes

SickKids brings cinema audience to their feet

SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.

TheSocialhighres

Fall TV: Canadian networks talk up daytime TV

The daytime viewer demographic is expanding, and a new brand of talk TV is stepping in to create social media-friendly water-cooler fodder for the wider, changing audience.

loblaw

Retailer’s naughty and nice list

We checked in with retailers this holiday season to decide if Santa would drop ‘em off a lump of coal or if they’d get a treat under the Christmas tree.

television

Digital television complaint line

Strategy asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.

Mad Men (Season 5)

Net-working

How TV’s big network brands are connecting with today’s consumers.

Guidestones

AToMiC: Guidestones targets online and mobile users, and brands

The interactive Canadian web series has worked with brands including Samsung, Pizza Pizza and Rogers Communications.

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Rogers and Yellow Pages target bargain hunters

The two Canadian companies have jumped on the deal-hunting bandwagon, launching their own digital properties.

MLSE

Rogers and BCE unwrap $1.32 billion deal for MLSE

Zenith’s Sunni Boot weighs in on the deal, expected to add Canada’s top pro TV sport properties to the schedules of TSN and Sportsnet.

RogersDJ

Rogers brings music back to school

The telco promoted its wireless student plan on university campuses with a game of “name that tune” and a DJ performance.