Articles Tagged ‘ROM’

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ROM makes a splash with an AR activation

The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.

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How sourcing an exhibit from kids fits into the ROM’s cultural strategy

The museum wants to be more central to cultural conversations, including a moment in history that is currently unfolding: the pandemic.

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View from the C-Suite: Lori Davison on building the ROM’s POV

As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.

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Royal Ontario Museum picks BHLA as masterbrand AOR

In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.