Articles Tagged ‘ROM’
The ROM’s new work is a stark departure from typical museum marketing
The institution’s campaign from BHLA positions itself around not only having all the answers.
ROM makes a splash with an AR activation
The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.
How sourcing an exhibit from kids fits into the ROM’s cultural strategy
The museum wants to be more central to cultural conversations, including a moment in history that is currently unfolding: the pandemic.
View from the C-Suite: Lori Davison on building the ROM’s POV
As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.
Royal Ontario Museum picks BHLA as masterbrand AOR
In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.
Lori Davison to join ROM as new CMO
SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.
