Articles Tagged ‘Roots Canada’


Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.


Roots boosts digital side of #Sweatstyle campaign

The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.

Cash Desk Roots Cabin Yorkdale

Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.


Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.


Roots gets a new CEO

The Canadian brand taps a former Adidas and Reebok president for the role.


Tapping Canada’s musical Roots

The clothing retailer partners with seven artists for its new “#sweatstyle” campaign.