Articles Tagged ‘roots’
Roots names new CEO
The retailer makes Meghan Roach’s leadership role permanent as it begins to grapple with the fallout of COVID-19.
Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
Roots puts ‘nice’ spin on holiday efforts
The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.
2019 Brand of the Year: OVO started from the bottom…
Now October’s Very Own is creating hype at a level Canadian brands rarely see.
Roots and Travelzoo partner on branded vacations
The apparel retailer’s latest collaboration comes as it continues to evolve into a ‘premium outdoor lifestyle brand.’
Corner Office Shifts: Porter Airlines, Jean Coutu and Roots
A round-up of senior-level executive changes you may have missed.
Air Canada and Roots make a long flight more comfortable
The retailer gave away cozy sweats on the airline’s longest international flight.
Corner Office Shifts: Promotions and hires at Kraft Heinz, Roots
A round-up of senior-level changes you may have missed.
MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.
Roots hires VP marketing to support international growth
Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.
Roots boosts digital side of #Sweatstyle campaign
The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.
Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.
Roots debuts a new store concept
The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.
True patriot branding
As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.
Roots looks to redefine ‘nice’ in Canada 150 campaign
Behind the brand’s attempt to challenge the Canadian stereotype.
