Articles Tagged ‘Salesforce’

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Tech puts consumers in the driver’s seat

A new report finds consumers feel more empowered, making them less hesitant to switch brands.

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Canadians still see role for traditional banking

Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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Revenue growth, tight budgets top concerns for Canadian marketers

A new report shows where priorities lie and how they stack up to the rest of the world.

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Holiday shopping by the numbers

Survey results reveal that physical stores are still the go-to, while mobile isn’t as hot as you might think.

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You’ve sent mail!

Apparently email is the most effective tool in a marketer’s arsenal, and other findings from Salesforce’s annual senior marketing survey.