Articles Tagged ‘Samantha Taylor’
Sunwing taps Wattpad to reach young travellers
The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.
Most-read of 2020: C-Suite
Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.
View from the C-Suite: Sunwing resets during shutdown
Samantha Taylor, who joined as CMO in March from Indigo, sees the pandemic as a “once-in-a-lifetime opportunity” to evolve the business.
Indigo reinforces reading’s life enrichment value
The retailer encourages choosing a book to unplug and enjoy some down time.
Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.
View from the C-Suite: Indigo brings its cultural focus to the U.S.
Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.
Leo Burnett wins Vega
The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.
MAOY jury
Here are the media industry experts and marketers who judged this year’s competition.
Employees in ads: what could go wrong?
Here’s what brands should consider before giving their staff the spotlight.
Indigo makes a weekend out of it
The retailer aims to be a go-to weekend destination with a series of themed in-store events.
Agency of the Year judges revealed
Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.
Indigo’s personal picks
The retailer gets back to books with its new focus on in-store experts.
