Articles Tagged ‘Samantha Taylor’

Most-read of 2020: C-Suite
Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

View from the C-Suite: Sunwing resets during shutdown
Samantha Taylor, who joined as CMO in March from Indigo, sees the pandemic as a “once-in-a-lifetime opportunity” to evolve the business.

Indigo reinforces reading’s life enrichment value
The retailer encourages choosing a book to unplug and enjoy some down time.

Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

View from the C-Suite: Indigo brings its cultural focus to the U.S.
Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.

Leo Burnett wins Vega
The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.

MAOY jury
Here are the media industry experts and marketers who judged this year’s competition.

Employees in ads: what could go wrong?
Here’s what brands should consider before giving their staff the spotlight.

Indigo makes a weekend out of it
The retailer aims to be a go-to weekend destination with a series of themed in-store events.

Agency of the Year judges revealed
Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.