Articles Tagged ‘Samantha Taylor’

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Sunwing taps Wattpad to reach young travellers

The travel brand is working with the platform on a writing contest whose winning entry will be turned into a short-film video.

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Most-read of 2020: C-Suite

Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.

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View from the C-Suite: Sunwing resets during shutdown

Samantha Taylor, who joined as CMO in March from Indigo, sees the pandemic as a “once-in-a-lifetime opportunity” to evolve the business.

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Indigo reinforces reading’s life enrichment value

The retailer encourages choosing a book to unplug and enjoy some down time.

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

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View from the C-Suite: Indigo brings its cultural focus to the U.S.

Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.

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Leo Burnett wins Vega

The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.

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MAOY jury

Here are the media industry experts and marketers who judged this year’s competition.

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Employees in ads: what could go wrong?

Here’s what brands should consider before giving their staff the spotlight.

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Indigo makes a weekend out of it

The retailer aims to be a go-to weekend destination with a series of themed in-store events.

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Agency of the Year judges revealed

Here are the jurors who spent the past two weeks reviewing almost 160 cases that were entered into AOY and MAOY.

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Indigo’s personal picks

The retailer gets back to books with its new focus on in-store experts.