Articles Tagged ‘San Rafael ’71’

San-Rafael-420-image

Cannabis brands celebrate 50 years of 4/20

From in-store marketing and staff raises to NFTs and art that conveys smell, maturing brands found a lot of ways to mark the date.

DontEatTakis_Iclip2

2019 Strategy Awards: Fake-outs bring brands to new heights

How brands are using reverse psychology and creating fictional products to boost attention and sales.

abigail-lynn-51615-unsplash

Health Canada expresses ‘concern’ with cannabis sponsorship

Brand involvement with events like music festivals are contrary to regulations on promotion, the department says.

beigemanftd

Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

altavieartcropped

AltaVie aims for the premium cannabis consumer

MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and “living in the now.”

San Rafael 71 OOH Billboard 420_English

San Rafael ’71 gets a head start on cannabis branding

MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.