Articles Tagged ‘Scene’

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Cineplex is digging itself out from the pandemic ashes

The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.

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Sobeys bets big on growing Scene+

The first campaign promoting the loyalty program’s expansion outside entertainment is also the grocer’s largest marketing effort to date.

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Empire becomes co-owner of Scene+

Sobeys’ parent company is transitioning from Air Miles as part of strategy to evolve its loyalty offering.

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Corner Office Shifts: McDonald’s Canada names first woman president, CEO

Plus, Bell’s former president lands at Scene+ and KFC marketer heads to a tech start-up.

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Scotiabank is set on making a Scene+

The bank has big plans for its merged loyalty program in 2022, but first it needs to get its 10 million members on board with new features.

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Scotiabank merges Scene and Scotia Rewards

The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.

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Scene becomes the entertainment loyalty partner of the NBA

The program is taking an experience-focused approach in its first expansion into sports.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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CASSIES Bronze: Scotiabank demonstrates the power of free

The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.

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PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

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Duncan Hannay joins D+H as president

Strategy’s 2013 Marketer of the Year departs from Scotiabank for the banking tech firm.