Articles Tagged ‘scotiabank’

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Scotiabank tries to put financial worries to rest to get clients sleeping better

The bank recasts its advice offering as a sleep aid, tapping into a top stressor over the last two years.

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Scotiabank is set on making a Scene+

The bank has big plans for its merged loyalty program in 2022, but first it needs to get its 10 million members on board with new features.

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Scotiabank merges Scene and Scotia Rewards

The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.

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Scotiabank makes a loud pledge to support diversity in hockey

“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.

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Brands begin the process of learning and listening

To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.

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Campaigns challenge misconceptions about human trafficking

CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.

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Why we may have hit ‘peak purpose’

For companies like Scotiabank and Loblaw, it’s no longer good enough to simply express corporate values.

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Scotiabank and BRP pick new partners

Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.

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Scotiabank splits loyalty off of CMO role

Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.

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Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.

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Leaders of colour find their voice

How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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Scene becomes the entertainment loyalty partner of the NBA

The program is taking an experience-focused approach in its first expansion into sports.

Photo: Jessica Blaine Smith / http://jbsmithphotography.com

Martin Fecko named Tangerine’s new CMO

The financial services vet takes over marketing leadership following an important brand-building year for the bank.

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.