Articles Tagged ‘scotiabank’

At Scotiabank, president and CEO Brian Porter passes the torch to Scott Thomson.

Corner Office Shifts: New Scotiabank CEO to begin early 2023

Plus, a media marketing heavy hitter takes over at Paramount+.

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Cineplex is digging itself out from the pandemic ashes

The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.

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Sobeys bets big on growing Scene+

The first campaign promoting the loyalty program’s expansion outside entertainment is also the grocer’s largest marketing effort to date.

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Scotiabank looks to get on the right foot with new Canadians

The bank’s “First Day” campaign aims to talk with, not at, recent immigrants about their challenges.

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In Brief: Loblaw scrapping single-use plastic bags

Plus: Scotiabank freezes its Hockey Canada sponsorship and the Rogers-Shaw merger hits another bump.

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Scotiabank guides people through a world of bad advice

A new campaign continues the bank’s shift from marketing around products and services to talking about “life and living.”

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Tangerine’s CMO on her first 100 days

Nicole German shares what she’s learned so far and which marketing opportunities she’s tackling first.

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Scotiabank tries to put financial worries to rest to get clients sleeping better

The bank recasts its advice offering as a sleep aid, tapping into a top stressor over the last two years.

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Scotiabank is set on making a Scene+

The bank has big plans for its merged loyalty program in 2022, but first it needs to get its 10 million members on board with new features.

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Scotiabank merges Scene and Scotia Rewards

The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.

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Scotiabank makes a loud pledge to support diversity in hockey

“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.

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Brands begin the process of learning and listening

To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.

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Campaigns challenge misconceptions about human trafficking

CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.

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Why we may have hit ‘peak purpose’

For companies like Scotiabank and Loblaw, it’s no longer good enough to simply express corporate values.

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Scotiabank and BRP pick new partners

Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.