Articles Tagged ‘scotiabank’
Scotiabank tries to put financial worries to rest to get clients sleeping better
The bank recasts its advice offering as a sleep aid, tapping into a top stressor over the last two years.
Scotiabank is set on making a Scene+
The bank has big plans for its merged loyalty program in 2022, but first it needs to get its 10 million members on board with new features.
Scotiabank merges Scene and Scotia Rewards
The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.
Scotiabank makes a loud pledge to support diversity in hockey
“Canada’s hockey bank” puts inclusion at the centre of a new platform, launched by showing the discrimination some players have faced.
Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
Campaigns challenge misconceptions about human trafficking
CivicAction and Public Safety Canada aim to educate Canadians about a complex crime.
Why we may have hit ‘peak purpose’
For companies like Scotiabank and Loblaw, it’s no longer good enough to simply express corporate values.
Scotiabank and BRP pick new partners
Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.
Scotiabank splits loyalty off of CMO role
Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.
Does inclusive marketing rest with agencies or clients?
In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.
Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
