Articles Tagged ‘scotiabank’

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Scotiabank splits loyalty off of CMO role

Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.

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Does inclusive marketing rest with agencies or clients?

In strategy’s ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country’s diversity.

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Leaders of colour find their voice

How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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Scene becomes the entertainment loyalty partner of the NBA

The program is taking an experience-focused approach in its first expansion into sports.

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Martin Fecko named Tangerine’s new CMO

The financial services vet takes over marketing leadership following an important brand-building year for the bank.

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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker

This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.

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Scotiabank uses art to reach small businesses

“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.

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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

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Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

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Consumer satisfaction with banks’ financial advice dips

J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

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Corner Office Shifts: New CMOs at Scotiabank, Samsung

A round-up of senior-level changes you may have missed.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.