Articles Tagged ‘scotiabank’
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year’s top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
Scotiabank uses art to reach small businesses
“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.
View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.
Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
Strategy’s most read of 2018: C-Suite
Here are the stories that caught the eye of senior marketers this year.
Corner Office Shifts: New CMOs at Scotiabank, Samsung
A round-up of senior-level changes you may have missed.
Simplii Financial launches first-ever campaign
The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.
Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
Scotiabank gets into open-source
The bank’s PLATO development team has put one of its tools on GitHub for anyone to use or contribute to.
Samsung Pay opens to Scotiabank, ATB customers
The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
