Articles Tagged ‘SDI Marketing’

HEINEKEN-Thirsty for a Haircut- Heineken Combines a Fresh Cut wi

Heineken lets Torontonians safely meet over a pint and a haircut

As part of its “socialize responsibly” message, the brand answers two high-demand consumer needs at once.

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Harvey’s adds a RV to its XM

Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.

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Up to the Minute: H+K names national cannabis lead

Plus, SDI appoints a new VP and Harbinger adds a handful of new food accounts.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.

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Up to the minute: NKPR’s latest win

Plus: Diageo launches a global media review and more news you may have missed.

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Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.

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Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

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Knitting up some holiday cheer

Tim Horton Children’s Foundation “yarn-bombed” its travelling truck as it sends #WarmWishes to disadvantaged kids.

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Lay’s asks Canucks for a flavour

The brand is bringing its “Do Us a Flavour” contest to the market, inviting consumers to generate ideas for a new chip flavour and promoting it with a TV, radio and online buy.