Articles Tagged ‘Sears Canada’
Sears Canada seeks approval for liquidation plan
After years of attempts at a business turnaround, the retailer appears set to be ending operations for good.
A new concept, new strategy, new target for Sears
Three ways the retailer is hoping to turn around sales and target younger shoppers.
Check it out: Sears calls you out
A fall campaign attempts to divert shoppers who cut through the store on their way to the mall.
Sears unveils 2.0 store
A look inside the new concept store that’s meant to emphasize flexibility and easy access for shoppers.
Sears goes omni-channel for autumn
The retailer revamps its fall catalogue as it continues on its reinvention path.
Sears Canada unveils new look
The more modern logo is the most dramatic change for the retailer’s branding in 32 years.
Another executive shuffle at Sears Canada
President Carrie Kirkman is leaving her position as the retailer’s strategic re-engineering continues.
The new Sears wish book
COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.
Strategic Objectives wins Sears
The PR shop will aim to position the retailer as a go-to store for Canadians.
Sears braves the cold
The retailer brings its message of quality to life by having its coats stand up to a big bad wolf.
Sears Canada appoints president, chief merchant
Retail veteran Carrie Kirkman comes on board with the goal of revitalizing the heritage brand.
Sears Canada appoints interim CEO
The former Toys ‘R’ Us and Best Buy exec takes the helm of the struggling retailer amid store closings and layoffs.
Throwback Thursday: strategy in 2000
For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.
Sears Canada debuts shoppable spot
The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”
Sears focuses on ‘The Essentials’
The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.
