Articles Tagged ‘Sharon MacLeod’

mad men

Stuck in a Mad Men era

In part two of strategy’s diversity series, we examine why agencies struggle to get women and visible minorities up the ranks.

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Unilever kicks off biggest personal care launch yet

The CPG co is taking advantage of the changing planograms at retail for a big shopper marketing push around its new products.

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How would you spark a trip to the park?

We asked a stable of advertising, marketing and consumer products licensing experts to tell us how they would revive the Parks Canada brand.