Articles Tagged ‘Shaw Media’

Yonge and Dundas Tower

Specialty TV’s survival plan

As the future of specialty channels remains uncertain due to a move towards a pick-and-pay model, several channels have recently been rebranded.

Copied from Playback - Amanda Ploughman

Amanda Ploughman named VP marketing at Shaw Media

The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.

Copied from Media in Canada - Copied from Playback - MurielSolomon

Shaw Media marketing exec Muriel Solomon departs

The specialty channel marketing exec leaves, following Jamie Schouela exiting the broadcaster last year, to later resurface as EVP of marketing and communications at Blue Ant Media.

GOT314

Fall TV: Content evolution – Stealing the spotlight from network TV

With a lot of buzz-generating content coming from subscription-based and untraditional channels, conventional broadcasters have to fire back with a double-dose of content.

Mad Men (Season 5)

Net-working

How TV’s big network brands are connecting with today’s consumers.

TV2

Shaw Media signs with GetGlue

The broadcaster has partnered with the social networking platform to allow Canadians to virtually check-in to Shaw Media programs starting tonight with Top Chef Canada.

FoodNetwork

Food Network Canada hops on the pop-up trend

The channel is launching World’s Weirdest Restaurants with a one-day event in Toronto.

globalfall

Global goes big for fall

The Shaw Media network uses “song tagging” and flash mobs to promote its new season.

realhousewives

Slice goes multi-platform for fall

The Shaw Media channel promotes its fall offerings on everything from gym shower curtains to glittery mall ads.

HGTV

HGTV rolls out fall campaign

The Shaw Media specialty channel goes multi-platform to support two of its new shows.