Articles Tagged ‘Shaw’
Shaw takes consumer-centric approach to new brand platform
The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.
Corner Office Shifts: Jim Little to leave Shaw
A round-up of senior-level executive changes you may have missed.
Smart and spooky Halloween creative
How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.
Check it out: Shaw goes long with pre-roll
Why an hour-long ad on YouTube was the right choice for the telco.
Addressable TV, coming soon to Canada
When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.
Up to the Minute: Tag grows by 13
Plus: DS+P wins at One Show Auto, Publicis names new global boards and more news you might have missed.
Corus Entertainment to acquire Shaw Media
The deal is worth $2.65 billion and will see Shaw Media exec Barbara Williams move to the Corus team.
Surviving Fall TV
Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.
Branded music content rises
Rise Branded Entertainment brings Universal Music Canada’s artists and resources together in a new full-service agency.
Former Shaw exec Paul Burns moves agency side
The former VP of digital media at Shaw Communications has taken a new role with New York City-based Huge.
What’s working, what’s gone, what’s next
How are networks faring, and what do they have in store for mid-season?
Sizzling and fizzling trends
Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?
Also trending: Absolut and Netflix get in with Canadians
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
Getting serious about killer content
We may not be the first to say content is king, but in our latest issue, editor Emily Wexler looks at how it’s more vital than ever.
The fight for Fall TV
Compare and contrast the battle plans from each of the major networks as we head into the new fall season.
