Articles Tagged ‘Shelli Baltman’

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The terrifying truth of running a small agency in a pandemic

The Idea Suite’s Shelli Baltman on what the last six months have taught her about pivoting and planning to not have a plan.

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Why do ‘big ideas’ seem so elusive?

The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.

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Why does innovation fail?

Hotspex’s Shelli Baltman and Fiona Stevenson on why your idea suffered death by a million cuts.

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Doing simple sh*t well

Hotspex’s Fiona Stevenson and Shelli Baltman rant against the over-complication of innovation.

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Finding freedom in a cage

Hotspex’s Fiona Stevenson and Shelli Baltman look at the dangers of blue-sky thinking and why boundaries are critical to great innovation.