Articles Tagged ‘Shopify’
As ecomm booms, Shopify doubles in brand value
But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.
MES 2020: Championing a culture of inclusion takes time
During a virtual session at strategy’s summit, leaders at Aldo and Shopify explained why it’s better to look within than to other brands for guidance on D&I.
Corner Office Shifts: Shopify scoops up Adidas’ Yeezy GM
Plus, Nespresso welcomes new president amid sustainability push, and Giant Tiger’s founder and CEO retires.
Livescale looks to scale up shoppable livestreams
A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.
Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp
Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.
Brands get out early for Black Friday, Cyber Monday
Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.
Chat spreads to the masses
Shopify and Ficanex have both made new investments to meet demand for instant, platform-agnostic conversations with brands.
Canadians buy less, spend more than Americans online
A new report also finds which consumer groups are most brand loyal and do the most online research.
The idea behind Shopify’s first brand campaign
The ecommerce company aims to become a household name when it comes to entrepreneurship.
Leon’s expands e-commerce strategy with Shopify
The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.
Aurora turns to Shopify for ecomm
The cannabis company will transition to a new online shopping platform as it continues with domestic and global expansion goals.
What’s a pot brand to do?
Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.
Corner Office Shifts: Changes at WestJet and Swoop
Plus, Shopify spots new leadership as founding executives move on.
Shopify creates a VR design studio
The e-commerce company creates an interactive experience with the HTC VIve to show the tech’s possibilities.
Enter the branded podcast
Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.
