Articles Tagged ‘Shopify’

37057648494_f1dc8cc720_c

As ecomm booms, Shopify doubles in brand value

But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.

MES panel

MES 2020: Championing a culture of inclusion takes time

During a virtual session at strategy’s summit, leaders at Aldo and Shopify explained why it’s better to look within than to other brands for guidance on D&I.

Corner Office, Boardroom, Drew Beamer, Unsplash

Corner Office Shifts: Shopify scoops up Adidas’ Yeezy GM

Plus, Nespresso welcomes new president amid sustainability push, and Giant Tiger’s founder and CEO retires.

livescaletv2

Livescale looks to scale up shoppable livestreams

A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.

Corner Office

Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp

Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.

Black Friday

Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.

ficanex_final

Chat spreads to the masses

Shopify and Ficanex have both made new investments to meet demand for instant, platform-agnostic conversations with brands.

Ecommerce

Canadians buy less, spend more than Americans online

A new report also finds which consumer groups are most brand loyal and do the most online research.

USA, New York, New York City, Blank banner on top of building

The idea behind Shopify’s first brand campaign

The ecommerce company aims to become a household name when it comes to entrepreneurship.

Leons

Leon’s expands e-commerce strategy with Shopify

The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.

Medicinal Cannabis In A Plastic Bag And In A Cigarette - Alternative Medicine

Aurora turns to Shopify for ecomm

The cannabis company will transition to a new online shopping platform as it continues with domestic and global expansion goals.

_MG_6628_SM

What’s a pot brand to do?

Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.

Cummings1a

Corner Office Shifts: Changes at WestJet and Swoop

Plus, Shopify spots new leadership as founding executives move on.

Shopify

Shopify creates a VR design studio

The e-commerce company creates an interactive experience with the HTC VIve to show the tech’s possibilities.

Pacific Content

Enter the branded podcast

Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.