Articles Tagged ‘Shopify’

Jessica Hill Robyn Morrissey

In Brief: More awards and new leaders for Zulu

Plus, Shopify lays off roughly 10% of its workforce, and Bob promotes a new account director.

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David Segal takes another swing at tea

The founder of DavidsTea is back in business with Firebelly, taking some lessons from his original brand.

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Dentsu Canada formalizes Shopify partnership

The agency sees opportunity with SMBs and larger-scale businesses, depending on core objectives.

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Ali Leung brings a non-traditional style to Shopify

The company’s first Canadian head of marketing on why a strategy rooted in the success of merchants has been rewarding.

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Major Tom is helping brands integrate crypto into Shopify

The digital shop is bringing alternative currency to clients’ online stores to ease the payment process and access new audiences.

Corner Office

Corner Office Shifts: Alison Leung joins Shopify

Plus, PepsiCo Beverages appoints new president and Lyft’s managing director for Canada prepares to leave.

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As ecomm booms, Shopify doubles in brand value

But the ecommerce giant is still far from breaking Brand Finance’s top ten list of most valuable Canadian brands.

MES panel

MES 2020: Championing a culture of inclusion takes time

During a virtual session at strategy’s summit, leaders at Aldo and Shopify explained why it’s better to look within than to other brands for guidance on D&I.

Corner Office, Boardroom, Drew Beamer, Unsplash

Corner Office Shifts: Shopify scoops up Adidas’ Yeezy GM

Plus, Nespresso welcomes new president amid sustainability push, and Giant Tiger’s founder and CEO retires.

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Livescale looks to scale up shoppable livestreams

A partnership with Shopify brings a digital version of live shopping to more digital savvy businesses.

Corner Office

Corner Office Shifts: New CEOs at Bombardier, Canadian Tire Corp

Plus, Shopify welcomes a Facebook exec after restructuring its marketing department.

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Brands get out early for Black Friday, Cyber Monday

Reports from Shopify and Vividata also show what’s on shoppers’ lists this upcoming sales weekend.

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Chat spreads to the masses

Shopify and Ficanex have both made new investments to meet demand for instant, platform-agnostic conversations with brands.

Ecommerce

Canadians buy less, spend more than Americans online

A new report also finds which consumer groups are most brand loyal and do the most online research.

USA, New York, New York City, Blank banner on top of building

The idea behind Shopify’s first brand campaign

The ecommerce company aims to become a household name when it comes to entrepreneurship.