Articles Tagged ‘shopper ddb’

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Kellogg’s U.S. joins the loyalty battle

Industry experts weigh in on whether CPG-led loyalty programs could succeed in Canada’s saturated market.

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The Strategic Milk Alliance milks every store moment

With help from Shopper DDB, the cross-Canada dairy venture unveiled 10 separate shopper marketing programs, including the introduction of milk fridges in non-dairy aisles.

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Retail trends: What’s hot, what’s not

Shopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.

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Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

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Johnson & Johnson launches HealthyEssentials.ca

The new CRM platform will be promoted with retailer-specific in-store campaigns and a traditional media buy.

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DDB Canada unveils Shopper Marketing Division

Shopper DDB will be lead by new VP shopper marketing, Jason Dubroy.