Articles Tagged ‘Shopper Innovation Awards 2016’
Shopper Innovation Awards 2016 judges
Meet the panel behind the winning cases.
Shopper Innovation Awards: Uber gets seriously safe
The ride-sharing company made a custom breathalyzer that orders free lifts.
Shopper Innovation Awards winners revealed
Check out all of the best work that moved the judges most.
Shopper Innovation Awards: Doritos tests Ketchup fans
The brand had chip lovers go to extremes to win the last bag.
Shopper Innovation Awards: SC Johnson highlights messy moments
The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.
Shopper Innovation Awards: Tim Hortons’ new level of chill
The QSR cuts the caffeine to boost cold beverage sales.
Shopper Innovation Awards: Boston Pizza ups the loyalty ante
The restaurant brand’s MyBP app allowed for stronger relationships with customers.
Shopper Innovation Awards: Scene spotlights the feeling of free
The Scotiabank Scene campaign showed movie buffs the card’s added value.
Shopper Innovation Awards: Walmart and Mattel’s virtual toy store
A pop-up in Pearson Airport made for convenient holiday shopping.
Shopper Innovation Awards: Budweiser rocks out with Metallica
The brand produced a limited run of beer inspired by the iconic band for a Quebec City show.
Shopper Innovation Awards: Ontario government takes on ‘grey areas’
The sexual harassment ads targeted bystanders, calling on them to take action.
Shopper Innovation Awards: Nutella adds a little joy
The brand promoted life’s simple pleasures by subtracting carbs and adding a “spife.”
Shopper Innovation Awards: Corona brings summer early
The beer brand saw an opportunity for an early patio season with Cinco de Mayo.
Shopper Innovation Awards: BMO builds better saving strategies
The bank removed barriers to saving by promoting good habits.
Shopper Innovation Awards: SickKids offers the gift of perspective
The hospital foundation broke through the holiday clutter with “Better Tomorrows.”
