Articles Tagged ‘Shopper Innovation Awards 2016’

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Shopper Innovation Awards: Shock Top literally speaks for itself

The beer brand broke through with a fast-talking orange slice.

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Shopper Innovation Awards: Natrel introduces a world of dairy

The brand partnered with a coffee chain to launch its Montreal milk bar.

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Shopper Innovation Awards: U by Kotex bites into a branded series

The brand’s vampire series, Carmilla, connected with female millennials.

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Shopper Innovation Awards: Leon’s gets Quebecers moving

The brand used innovative coupons to capitalize on the province’s Moving Day.

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Shopper Innovation Awards: Reviveaphone travels to Oz and saves a phone

The smartphone repair kit went to great lengths for its North American launch.

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Shopper Innovation Awards: Budweiser lights up (again)

The beer brand brought its Red Light campaign to pints and pitchers.

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Shopper Innovation Awards: Intel escapes to Mars inside Best Buy

The brand created an augmented reality game for its experiential zone inside the retailer.

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Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.

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Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.