Articles Tagged ‘Shopper Innovation Awards 2018’
Rethinking retail engagement
How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.
Cause marketing gets tangible
Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.
The recipe for reinvention
When faced with dwindling interest, tweaking a product, perception or positioning can have big results.
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Combining tech and shopper marketing
How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.
Out-of-the-box targeting tactics
How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.
Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.
Who won at the 2018 Shopper Innovation Awards?
Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.
Meet the 2018 Shopper Innovation Awards jury
Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.
