Articles Tagged ‘Shopper Innovation Awards’
Shopper Innovation Awards deepens its activation lens
The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Who won at the 2018 Shopper Innovation Awards?
Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.
Best Buy morphs into your tech curator
How this year’s Retail Innovator of the Year is reworking bricks-and-mortar to beat ecommerce competitors.
Going direct to donors
An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.
Who’s in the running for a Shopper Innovation Award?
The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.
Nominate the next Retail Innovator of the Year
Today is the entry deadline for retailers that have seen success after transforming their customer experience.
Meet the 2018 Shopper Innovation Awards jury
Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.
Photo Gallery: Shopper Innovation Awards 2017
See the faces behind this year’s winning work.
Shopper Innovation Awards 2017 jury revealed
Take a look at the team judging this year’s awards, plus two new categories.
How to win at shopper marketing
As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.
Perk wars
Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.
Shopper Innovation Awards 2015
Who was this year’s big winner? (Hint, it was a cool, hard-as-ice execution.)
Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits
The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.
Shopper Innovation Awards: Make-A-Wish brings Santa to life
Kringl: The Proof of Santa video app put the big guy right into the homes of kids.
