Articles Tagged ‘Shopper Marketing Forum’
SMF 2021: How shopping habits are shaping omnichannel strategies
During a virtual session of strategy’s forum, Deloitte experts discussed the implications of new behaviours on physical retail.
Retail’s identity crisis
It’s time for brands to be bolder and faster on many fronts.
2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.
Who’s in the running for a Shopper Innovation Award?
The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.
New agency to address perceived research gap
Shopper Strategy and Research hones in on the need to distinguish between consumers and shoppers along the path-to-purchase.
Shopper Marketing Forum: five takeaways from day two
Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.
Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year’s conference.
Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
2015: Hack at it
From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.
Shopper Marketing Forum and Innovation Awards 2014
Check out strategy‘s photo gallery for highlights from the two-day event in Toronto.
Extreme contenting
Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.
Shopper Innovation Awards 2014
Ikea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.
Shopper Marketing Forum round-up
From socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.
SMF: Decoding the new shopper mind
At this year’s Shopper Marketing Forum, consumer psychologist Kit Yarrow looks at how technology changed the way consumers think about shopping, and what brands can do about it.
Shopper Innovation Awards finalists revealed
As we count down the days until the winning cases are honoured at next week’s show, take a peek at the roster of finalists.
