Articles Tagged ‘Shreddies’

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Can cereal get its groove back?

As consumers stray to other options, can changing perceptions and new strategies revamp a stale cereal category?

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Check out Canada’s favourite new products

From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.

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Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.

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CASSIES Bronze: Shreddies shows its ‘Genuine Goodness’

To fight a decline in the cereal category, Post Foods shared simple stories of authentic Canadian goodness.

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Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.