Articles Tagged ‘“SickKids VS”’
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
Going direct to donors
An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.
AOY Gold: Cossette’s strategic approach
Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.
MAOY Silver: OMD’s changing media role
Data, collaboration and strategy are at the forefront of the agency’s client relationships.
Who won at the 2017 Strategy Awards?
Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.
SickKids leans on some star power
Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.
Here are the 2017 Promo! winners
The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.
Creatives’ insights: Why SickKids ‘VS’ meant letting go
Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.
AToMiC 2017: Beyond tears and victimhood
Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.
SickKids gives it 100% for 100 donors
A new “VS” campaign has a month-long focus on the goal of building a new operating suite.
Check it out: SickKids enters a second round
The latest spot in the new “VS” platform spotlights cancer research.
SickKids dials up the intensity
A new brand platform skews to a new audience while sticking with an emotive stance.
