Articles Tagged ‘silver’
AOY Silver: J. Walter Thompson perfects the art of collaboration
The agency’s evolution in the last few years has led to its first-ever AOY trophy.
DAOY Silver: Grip redefines branded content
The agency has a knack for creating new products for brands, and using digital to talk about it.
MAOY Silver: Starcom’s silver lining
With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.
PR AOY Silver: Citizen Relations’ adaptation
The agency dives deeper into data, and changes with the times as the definition of PR evolves.
Shopper Innovation Awards: Yellow Pages shows off its local intel
The company refreshes its image and “unlocks local” to win Silver.
Shopper Innovation Awards: Chevrolet cars get the Bond test
The automotive co taps a Quebec personality to perform stunts with the car, earning a Silver in this year’s awards.
Shopper Innovation Awards: Corona brings back the dead
The beer brand changes up its packaging to honour the Day of the Dead, resulting in a Silver win.
Shopper Innovation Awards: James Ready barters beers
To win a Silver in Loyalty, the brand created a bartering system to be used among its devoted drinkers.
Shopper Innovation Awards: James Ready swaps social space
The beer brand wins Silver for letting its drinkers use its Facebook cover photo, and vice versa.
Shopper Innovation Awards: Canadian Tire’s digital catalogues
The retailer takes its iconic catalogue into the digital realm to win four awards – a Gold, a Silver and two Bronze.
Shopper Innovation Awards: CIL Paints’ headline hijack
The paint company pairs colours with current events for a partnership with The Home Depot, earning a Silver.
Shopper Innovation Awards: Milk’s daring dairy break-out
The Strategic Milk Alliance pairs the beverage with different foods in-store and online to bump up sales, resulting in two Silvers and a Bronze award.
Shopper Innovation Awards: Sobeys discovers better food for all
The grocery chain develops a Silver and Bronze-winning app to make the shopping experience easier for consumers.
Shopper Innovation Awards: McDonald’s taps mobile for frap deal
The QSR creates a techy way to share coupons, and picks up three Silver awards this year.
Shopper Innovation Awards: Earls customers get meat redemption
The chain targets patrons of other restaurants who’ve had a disappointing steak experience to win Silver.
