Articles Tagged ‘SnapChat’
In Brief: Manulife names global communications leader
Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.
Tech in Action: Starbucks uses AR to extend its holiday reach
A Snapchat execution adds the brand’s holiday message to the tree in Toronto’s Eaton Centre.
Toys “R” Us Canada gamifies Geoffrey the Giraffe
From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”
Snap goes up-market for its latest Spectacles
The third generation of the social media company’s wearable adds 3D and AR features in addition to being more fashion-forward.
Social Engagements: How Snapchat creates connections with AR
The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.
What is on the minds of Canada’s marketers?
We asked respondents for predictions about agency relationships, tech, diversity and more in our annual Marketer Survey.
Tech in Action: Tic Tac’s chewy Snapchat lens
Chewing helps power a pair of Snapchat games supporting the mint brand’s recent foray into the gum business.
F8 announcements marketers should care about
From data to AR to the growing popularity of Stories, what you should take away from Facebook’s annual developer’s conference.
Snap releases its latest Spectacles
Still photos and more comfortable design are among the new features for the social platform’s AR glasses.
Snapchat launches shoppable AR
New features on the platform include the ability to incorporate ecommerce into branded lenses.
Snapchat opens up its AR capabilities
Lens Studio allows brands and agencies to create 3D lenses and characters all on their own.
Lessons from creeping my kid’s social media: column
JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.
Hootsuite bets big on boosting data
The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.
Lucky Charms continues its millennial strategy
A St. Patrick’s Day Snapchat execution builds on the insights around the demo’s values and consumption habits.
Up to the Minute: Senior hires at Citizen Relations
Plus: Account wins in the PR world and more news you may have missed.
