Articles Tagged ‘sobeys’

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IGA Quebec launches mobile app

The grocer aims to complement its e-commerce offering with new features like scanning products to add to shopping lists.

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Sobeys wants to have seafood in the bag

The grocer introduces a new semi-prepared meal option and campaign that aims to make fish a go-to dinner choice.

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Sobeys aims to make green easy

The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.

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Did Target understand the Canadian market?

The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.

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AOY Silver: Rethink digs up winning ideas

From “piss off Putin” briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.

Launch! adds retail might to its ranks

The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

Looking ahead in retail

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

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Shopper Innovation Awards: Sobeys discovers better food for all

The grocery chain develops a Silver and Bronze-winning app to make the shopping experience easier for consumers.

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Sobeys gets in the shopping-app game

The grocer is the latest chain to introduce an app that puts it loyalty card on a digital platform, as part of its overall repositioning push.

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Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.

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Blue Goose ships in a fresh sampling program

The natural meats company transformed three shipping containers into take-out restaurants for Torontonians to try its products, and plans to launch a permanent store in early 2014.

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The Strategic Milk Alliance milks every store moment

With help from Shopper DDB, the cross-Canada dairy venture unveiled 10 separate shopper marketing programs, including the introduction of milk fridges in non-dairy aisles.

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Starts and changes

Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson’s Bay tests out a retro look.

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Shopper Innovation Awards: Tech breakthrough

McDonald’s takes Gold, Rockland Mall’s virtual fashion experience win Silver and Sobey’s Moodie Foodie app takes Bronze.