Articles Tagged ‘Social Lite Vodka’

FInal

Leaders of colour find their voice

How calls for equity in advertising have shaped the perspectives of Scotiabank’s Clinton Braganza and Social Lite’s Neetu Godara.

Daniel-James-Pride Flag

Why Pride sponsors shouldn’t hit pause during Black Lives Matter protests

A movement for racial equality happening during Pride presents an opportunity to recognize how diverse communities are, one expert says.

Social Lite Vodka

Inside the ‘better-for-you’ beverage alcohol boom

This year alone, the vodka sodas and hard seltzers space has seen many new entrants, product launches and brand pivots.

Social Lite

Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

Neetu1

Three tips for big CPG brands looking to be more nimble

Neetu Godara sees ways her startup’s marketing approach could have helped her at Pepsico.

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Social Lite ready-to-drink launches in Ontario

The vodka cocktail brand is expanding with help from Arlene Dickinson.