Articles Tagged ‘Sonnet’

Sonnet sticks to comparing the old with the new
This year’s edition of a hockey-centric campaign maintains focus on how the game and insurance industry have evolved.

Marketing C-Suite’s most-read stories of 2017
The stories that caught readers’ attention and the senior-level appointments that made waves.

Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.

Sonnet takes a more tactical approach to optimism
The online insurance provider’s latest campaign focuses on points of difference.

Ones to watch from the Canadian Startup Awards
The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.

Sonnet keeps its head in the clouds
A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.