Articles Tagged ‘Sonnet’

sonnet

Sonnet sticks to comparing the old with the new

This year’s edition of a hockey-centric campaign maintains focus on how the game and insurance industry have evolved.

Executive

Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

christinaDevonLoriAndrew

Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

SonnetX1

Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

sonnet

Sonnet takes a more tactical approach to optimism

The online insurance provider’s latest campaign focuses on points of difference.

ecobee

Ones to watch from the Canadian Startup Awards

The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.

Sonnet_11

Sonnet keeps its head in the clouds

A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.