Articles Tagged ‘Spark’

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A bigger bar could be a secret to Caramilk’s success

The Mondelez brand has new packaging and formats for a contest that enforces a key brand equity message.

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Campbell’s celebrates Andy Warhol to ‘pop’ at shelf

The soup brand’s LTO, meant to be a pop art-style collectors item, is being supported with its biggest influencer campaign to date.

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Robin Hood shows you don’t need a family to bake

The flour brand is trying to keep up pandemic momentum by focusing on people still figuring things out on their own.

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Campbell’s boosts investment in soup with a MasterClass send-up

The pandemic has turned Chunky into a growth brand, and a new campaign aims to keep up the momentum by tweaking the “manly” positioning it is known for.

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Up to the Minute: DAC expands in Europe

Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.

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Up to the Minute: Dentsu Aegis ups its data game

Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.