Articles Tagged ‘Sport Chek’

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Media Director of the Year and Next Media Star

Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.

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MAOY Silver: PHD plays to win

The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.

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Canada gets 11 shortlist mentions on Monday

Lg2 gets the most nods, with two in Outdoor and one in Press. Today’s Media, Mobile, Press and Outdoor lists bring Canada’s total shortlist count so far to 20.

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Sport Chek cheers on athletes’ parents

The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.

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Design Report: The store of the future

What are the conditions that will shape the retail environment? We take a look at the biggest factors, and some retailers that are already addressing them.

CanadianTire

Canadian Tire partners with Olympic Team

The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.

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Marketers of the Year: Duncan Fulton retells Sport Chek’s story

Forzani’s chief marketer takes the brand to a digital frontier.

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Buzzworthy in 2012

Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?

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Best brand use of celebrity athletes: Dove & Sport Chek

These macho men were the perfect match for each brand.

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Brands replace hockey…with hockey

With the NHL lockout still in effect, sponsors like Kraft, Molson and Sport Check are finding alternatives to teaming up with the pros.

Copied from Media in Canada - Sportchek

Sport Chek takes little leagues to the big ice

The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.

BNotion

Next Big Things: New partners for a new reality

It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.

Copied from Media in Canada - BrettLawrie

Sport Chek calls Brett Lawrie up to the plate

The Toronto Blue Jay and president of the Forzani Group talk about details surrounding the endorsement deal.

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Stops, Starts and Changes: Harry Rosen and Le Clos Jordanne pair up for Father’s Day

In this edition of our round-up, unexpected stops from the City of Toronto and Giant Tiger, anticipated starts from Loft and Target, and some changes from Sobeys and Canadian Tire.

Sport Chek - Square One Gondola

Gatorade’s Sport Chek nutrition centre scores

The results of Pepsico’s partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.