Articles Tagged ‘Starcom’

Mothers

Showing mom some love

Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother’s Day, while Telus tickles your funny bone.

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Cracker Barrel’s cheesy repositioning

The Kraft Canada brand is putting cheese at the heart of culinary experiences by deconstructing dishes.

Home

HomeSense augments your space

The retailer hopes its augmented reality ads will encourage people to refresh their spaces with new items.

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Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.

kraft

Kraft Peanut Butter’s once upon a time

How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.

hockeyville

Kraft hits close to home

To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.

TD thank you

Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

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KD just wants you to have fun

Care to purchase a pair of “funderpants?” Kraft Dinner’s got you covered. But stash your money. They want you to juggle as payment.

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Kraft Peanut Butter sticks with families

The iconic bear mascots play a prominent role as the sticky spread takes a back seat in this new, emotional campaign.

Copied from Media in Canada - gratifries

Burger King trims the fat

the QSR is introducing its latest product innovation, Gratifries, with a multi-platform campaign and the launch of Gratifridays, its heaviest sampling program ever.

Copied from Media in Canada - VHSaucesFoodNetworkCanada

VH Sauces partners with Shaw to inspire

The brand has launched a refresh campaign with the media co’s Food Network Canada celebrity chef Roger Mooking for TV, digital and in store.

Copied from Media in Canada - Pogo mustard

Pogo starts the great condiment debate

The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.

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Brands swap goods for social currency

Kellogg’s All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.

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Orville Redenbacher brings its own bowl

The ConAgra Foods brand launches a TV and digital campaign aimed at moms for its new Pop Up Bowl.

Copied from Media in Canada - SAMSUNG DIGITAL CAMERA

Samsung Canada cleans some Tough Mudders

To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the event this weekend.