Articles Tagged ‘Steam Whistle’

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How MTV Hard Seltzer Juicy Shore took flight at LCBO

A heavy retail footprint and Aeroplan promo drove social buzz, new store listings and post-program distribution.

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Steam Whistle teams up with MTV to break out in RTD

A Jersey Shore-inspired hard seltzer aims to help the brewer stand out from established players.

Hey Google

Steam Whistle drafts Google to clinch the title of Canada’s premium beer

As its portfolio grows beyond the “one thing it does really well,” the brewer is looking to show that its focus on quality hasn’t changed.

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Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

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How beer brands are keeping people connected

Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

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Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

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Steam Whistle brews a celebration

The beer brand highlights its 15th anniversary with a new series of mini-docs.