Articles Tagged ‘Steve Miller’
2021 Agency Holiday Cards: Part One
Family feuds take center stage in the first pair of holiday greetings from Conflict and Fuse Create.
2021 Small AOY Bronze: Fuse Create turns heads
How the agency’s “radical” decision to fundamentally change its product, reputation and culture has paid off.
Gaviscon feels good about nausea
The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.
Fuse rebrands and streamlines creative approach
The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.
Ricola hacks Instagram posts to focus on efficacy
A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.
Fuse bolsters roster with five hires
The agency continues to build out its integrated offering with a director of customer experience and several new creatives.
CIBC puts the focus on ‘I’ during Pride
The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.
Fuse Marketing taps Steve Miller as first ECD
The former OneMethod SVP and creative director joins the Toronto agency to continue building its creative capabilities.
Don’t read this Kit Kat story
The Nestle Canada brand tries a reverse psychology technique with its “#nontest” campaign.
OneMethod hires new VP
Grace McCann comes on as VP, project management as three other staffers are promoted.
Smarties gets personal on Instagram
The brand has launched its presence on the social platform, introducing itself to fans in an artsy way.
OneMethod wins Nestle Canada’s digital business
The agency will lead the company’s confectionery brands’ online and social media efforts, with a focus on bringing digital into the retail space.
