Articles Tagged ‘Steve Persico’

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Rice Krispies brings cereal and treats together around moments of fun

A platform covering all the brand’s products shows how “a simple grain of rice” can help families find magical moments to savour.

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Smuckers breaks the news about 1850 premium coffee

A campaign for the challenger brand tries to stop audiences in their tracks just as much as a cup of its coffee would.

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Leo Burnett Toronto names new co-CCO

Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.

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Leo Burnett grows exec team as Judy John prepares exit

The agency’s leadership ranks are expanding as it transforms in step with Publicis Groupe.

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Cannes 2017: In the jury room with Steve Persico and Annie Tat

What worked in the Radio and Digital Craft categories.

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AToMiC Awards 2017 jury revealed

Check out the industry folks who will determine the best work in advertising, media and tech.

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The 2016 Creative Report Card

It was a big year for P&G, Leo Burnett, Lg2, DDB, Grey and Rethink. See who else ranked high on the list this year.

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Creative Report Card: Most likely to succeed

A deeper look at some of the top art directors and copywriters in this year’s rankings.

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Creative Report Card: Art and copy winners

Steve Persico & Anthony Chelvanathan of Leo Burnett reveal their not-so-secret sauce for success.