The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.
The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.
The automaker breaks from its quirky norm, taking a sentimental approach to talking about its longevity and safety.
A new ad from Subaru is the latest effort providing gratitude in a time when car brands are facing an inevitable sales hit.
The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.
A new campaign for the Outback encourages Canadians to get out of the city and see the skies.
The car company targeted “real” outdoors people by ridiculing “faux” experiences.
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
The brand’s new BRZ sports car spots are all about luxury for the rest of us.
The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.