Articles Tagged ‘Subplot Design’


Petcurean shows its appreciation for animals

The premium pet food brand promotes nutrition with a short film about its love for cats and dogs.


Old Yale’s bottle-tainment play

The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.


Package redesign of the month: Petcurean

A pet food makeover helps create new brand awareness, with a QR and mobile assist.