Articles Tagged ‘Swoop’

swoop

Swoop is letting deal-hungry passengers take their time

The ultra low cost airline is building awareness for its entry in Toronto by letting locals know its deals aren’t going anywhere.

Corner Office

Corner Office Shifts: WestJet exec named Swoop president

Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.

Swoop-Swoop Names Bert van der Stege- Head of Commercial

Swoop hires new head of commercial

Bert van der Stege will oversee several areas, including marketing, to drive growth and revenue at the ultra low-cost carrier.

flyrefestival

How brands are celebrating April Fools Day

WestJet, Indochino and even the David Suzuki Foundation have some offers that may seem too good to be true.

Swoop

Swoop lands on a content-led approach

WestJet’s new discount carrier helped reunite a family in Las Vegas in the third phase of its early marketing efforts.

Saretsky1

Corner Office Shifts: New leadership at WestJet, Canada Post

A round-up of senior-level executive changes you may have missed.

Cummings1a

Corner Office Shifts: Changes at WestJet and Swoop

Plus, Shopify spots new leadership as founding executives move on.

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.