Articles Tagged ‘Takis’

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2019 Strategy Awards: Fake-outs bring brands to new heights

How brands are using reverse psychology and creating fictional products to boost attention and sales.

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Takis hopes latest campaign is a blue-chip effort

The brand turned tongues and outdoor assets blue to promote its latest tortilla chip.

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Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.